Bernie Goldbach

You can cover more bases now

· Bernie Goldbach

As Marcus Kim points out, “The most useful line in today’s AI news is not that AI can do more work. It is that AI is changing who does the work.”

In a new OpenAI Economic Research report, researchers analyzed more than 800,000 work-related messages from U.S. ChatGPT users. They found that 16.8% of work-related messages crossed into tasks associated with another occupation. When generic tasks such as writing, summarizing, and scheduling were removed, 43.5% of occupation-specific messages were outside the user’s own occupation.

That is a meaningful shift for freelancers and small teams. A marketer can troubleshoot a website. A small-business owner can do a first pass on financial analysis. A salesperson can explore customer data. The person who first encounters a problem can often make progress before waiting for a specialist.

But if you were hired to support IT requirement but now your Claude Code allows you to also build marketing funnels, are you crossing a role boundary? And when you start doing another job, do you own the result and perhaps even get part of the job title?