Emotions sell stories

I listen to the Pivot podcast every week. On that show, Professor Scott Galloway (he pronounces his surname incorrectly) routinely tells Kara Swisher (she uses the nasal A with her given name) “the thing that resonates with people is the personal stories. The most-read post I’ve ever published was a post I wrote about putting my dog down. There’s a wide space for men of my age to talk about their emotions.”

Amen, brother. That is one reason we are starting Authentic Stories with American, Irish, and Dutch voices.